BC Hydro’s challenge: How to tame and shame consumers

British Columbians like their green choices. They’ll opt for the energy-efficient dishwasher, the compact florescent lamp and the LED Christmas lights. But they are also plugging in more gadgets: The Xbox and the iPad, the Blu-ray player (for the big-screen television).

As it happens, BC Hydro’s electricity rates are set to climb dramatically in the next few years. The corporation has asked its regulator to approve a rate increase of about 9 per cent for the current fiscal year. Over four years, rates are forecast to increase by nearly 40 per cent.

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